Modernism-increasing insistence on the separateness of art. Preoccupation with form, design, colour and the flat painted surface.
"The representative element in a work of art may or may not be harmful; always it is irrelevant. For, to appreciate a work of art we need bring with us nothing from life, no knowledge of its ideas and affairs, no familiarity with its emotions. Art transports us from the world of man's activity to a world of aesthetic exaltation. For a moment we are shut off from human interests; our anticipations and memories are arrested; we are lifted above the stream of life." Clive Bell, Art, 1914
vs Bernard Smith, who demanded for this type of art to be renamed the Formalesque, as later movements such as Dada sought to clarify this aesthetic with meaning.